MOLD-A-RAMA (moldarama) machine made in 1964 by Mold-A-Rama, Inc. for New York World's Fair, and Seattle World's Fair in 1962, is restored to its original glory to reissue souvenirs last seen half a century ago. MOLD-A-RAMA machine made in 1964 by Mold-A-Rama, Inc. for New York World's Fair, and Seattle World's Fair in 1962, is restored to its original glory to reissue souvenirs last seen half a century ago.

Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  06-14-2017

Disneyland TOY FACTORY


l vintage "Disneyland Toy Factory" made by the MOLD-A-RAMA company in 1963, painstakingly preserved and restored in its original form, inside and out, is about to come online by MOLDVILLE.


This machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.


This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.


The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)


For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!


Question is: What to do with this vintage, beautiful, all-original, operating machine?


While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers


Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.


If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.


The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.


Please, PASS THE WORD! Let me have your thoughts at The more interest there is, the more likely this is to happen! And soon!


The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figures.

This is a VINTAGE photo of a prototype Disneyland Toy Factory made by Mold-A-Rama, Inc. of Los Angeles around 1962.  Note the wire Disney figures mounted on the deck in various positions:  Mickey Mouse riding the dispensing shovel; Pinocchio on top of the right mold half; Jiminy Cricket; Ludvig Von Drake; Goofy; Brer Wolf mischievously turning the temperature knob.  The production model of the Disneyland Toy Factory was a Type B (cams and switches below the deck, and the countdown lights, which were in the backglass of the standard Type A machine, were moved to the back of the deck)'s Disneyland machine is a Type B production model of the Disneyland Toy Factory!


Here are some of the original workers from the deck of the early '60s machine originally operated by Mold-A-Rama, Inc. of Los Angeles, on break from years of service, appropriately soiled, waiting to be put back to work in their cleaned-up Disneyland Toy Factory.  These wire twistable figures, manufactured in 1961 by Marx, are collectible in their own right and most that started their lives in a machine have since made it into collector's hands.

One renowned operator of machines whose family many decades ago purchased their business from Mold-A-Rama, inc. of Los Angeles, remembers these Disney wire figures on the deck of the Disneyland Toy Factory machines with such detail that he recalled that there was a Herman the Beetle figure in the pocket of Ludvig Von Drake!  Note his own book on Psychiatry in his right hand, his left index finger pointing toward the finished wax figure on the deck of the machine, and the mounting hold in his left foot!

Here is an original Mickey Mouse figure mounted to a shovel just as he was in 1964.

A complete set of the twelve different wire twistable figures made by MARX in 1961.

These are Disneyland TOY FACTORY machines on location at the 1964 NY World's Fair.

This is the 1976 license that was on the machine when found, evidencing that the machine was last used in 1976.  "CONTOUR SHOPS, INC." is Eldin Irwin's company, and this license relates to when Eldin trailered 4 machines around the mid-west to county fairs, etc.

The DISNEYLAND TOY FACTORY machines have served a long time.  This is one of them in the doorway of a storage facility in the 1980s.  Note the MICKEY MOUSE wire figure still ready to push on the vending shovel, and the Ludwig still standing guard to the left of the gauges!

I LOVE this photograph!  It was taken in 1966 at the Better Homes and Gardens show in Detroit at Cobo Hall. There are lots of things to note here, e.g., wire figures can be (barely) made out on the decks of the machines;  all of these machines have the red deck with yellow backsplash, and the use of a single floodlight hanging above each machine.  Also, the display box above three of the machines is the precursor to the auxiliary supply hopper with similar functionality (display box, advertising area) made by Eldin Irwin in the 1970s.  No display box of this particular design is known to survive, but MOLDVILLE has one of the 1970s hoppers of similar functionality currently undergoing restoration.  All figures in the display box are Disney figures, with the exception of the waving gorilla.

The three fellows above, and those below, are all made with our exclusive Moldville RetroWax™.


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email TODAY to join the weekly subscription to make it happen, and receive a DIFFERENT souvenir figure every week!


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