MOLD-A-RAMA (moldarama) machine made in 1964 by Mold-A-Rama, Inc. for New York World's Fair, and Seattle World's Fair in 1962, is restored to its original glory to reissue souvenirs last seen half a century ago. MOLD-A-RAMA machine made in 1964 by Mold-A-Rama, Inc. for New York World's Fair, and Seattle World's Fair in 1962, is restored to its original glory to reissue souvenirs last seen half a century ago.

MOLDVILLE.com

Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  04-18-2016

Club-A-Rama v2.0

WEEK 46


 

T

his machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.

 

This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.

 

The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)

 

For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!

 

Question is: What to do with this vintage, beautiful, all-original, operating machine?

 

While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers

 

Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.

 

If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.

 

The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.

 

Please, PASS THE WORD! Let me have your thoughts at MoldvilleMoldarama@gmail.com. The more interest there is, the more likely this is to happen! And soon!

 

The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figure

BRONTOSAURUS

(aka Apatosaurus)

1964

New York World's Fair


The original BRONOTOSAURUS (looking backwards) was used only in the first year of the 1964-65 New York World's Fair.  For reasons unknown it was replaced with the slightly smaller forwards-looking brontosaurus in the second year (1965) of the NYWF, though it was likely due to the HUGE size of the mold (and the moldset) and likely errors in making it cleanly into the delivery bin.



There was great hype for the Sinclair dinosaurs at the 1964-65 New York World's Fair, and to be sure the Sinclair exhibit WAS one of the most popular at the NYWF.  Even before the NYWF opened as the exhibits were being assembled, you can see in the above ad announcing that "Tomorrow's the Day!" and to "Watch the river and you will see the 70-foot Brontosaurus"!



This is a screen shot from the actual BRONTOSAURUS (looking backwards) machine in 1964 at the New York World's Fair (from a Sinclair promotional video).  Delivery can ONLY be done tail first - not only so that the head and neck don't catch the lip of the delivery bin and hang up, but also because the delivery shovel wouldn't reach the base before crushing the tip of the tail.

Note of interest:  MOLDVILLE owns this very moldset actually used in 1964 at the NYWF - the SCRATCHES seen in the black paint in this 1964 image ARE STILL THERE!


 



Did I mention that this original moldset is HUGE?  It is so so massive that a shortened shovel had to be made to fit.  Moldville has this original short shovel from a BRONTOSAURUS (looking backwards) machine.


 

 

 

This is the original audio played near the Brontosaurus at Sinclair's Dinoland exhibit at the 1964-65 New York World's Fair (courtesy Bill Cotter!)

 


The BRONTOSAURUS (looking backwards) moldset was made for use in 1964 at the New York World's Fair, and is easily the most massive Mold-A-Rama moldset ever made.



The Sinclair dinosaur exhibit (headlined by the BRONTOSAURUS) was so popular that after the New York World's Fair ended, the dinosaurs were toured around the country in 1966, 1967 and again in 1968.


What ever happened to the BRONTOSAURUS you might ask?  Well, as it turns out most of the original dinosaurs from the 1964-65 New York Worlds Fair, after their tours of the United States in 1966-68, live in lush retirement at various parks and attractions throughout the US.  The BRONTOSAURUS can still be seen at Dinosaur Valley State Park in Glen Rose, Texas:


Disclaimers:  The color and/or exact condition of the MOLD you get in the CLUB-A-RAMA may or may not be as shown.  Not for children under 3.


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