Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  06-14-2017

Club-A-Rama Week 37:



his machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.


This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.


The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)


For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!


Question is: What to do with this vintage, beautiful, all-original, operating machine?


While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers


Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.


If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.


The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.


Please, PASS THE WORD! Let me have your thoughts at The more interest there is, the more likely this is to happen! And soon!


The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figure

Whitneys Playland at the Beach


1963 San Francisco, CA

OK, I know it says the PONY RIDE at GRIFFITH PARK, but as will be explained below, this week's reissued souvenir of what is known in Mold-A-Rama collector circles as the extremely rare and elusive "2-GUN COWBOY" was FIRST vended in 1963 in San Francisco at the FUN-TIER TOWN of PLAYLAND AT THE BEACH (sometimes called WHITNEYS AT THE BEACH, or simply PLAYLAND), San Francisco, California.


Here's evidence of some of the sleuthing I do each week here at MOLDVILLE in search of the lost history of each week's reissued souvenir mold.  In the case of the 2-GUN COWBOY, the numbering of the moldset dates to 1963.  This moldset is engraved for GRIFFITH PARK (the Observatory in the hills of Los Angeles just a stones throw from the famous Hollywood sign), and the PONY RIDE (which is down the hill from the Observatory.)  However, look closely at the engraved areas of the moldset (see below):

You can see that the engravings are written on areas that appear to have first been rubbed smooth with a dremel tool.  So the search was on for the ORIGINAL location for the 2-GUN COWBOY moldset!

Having recently sorted through piles of machines and equipment and moldsets, the search didn't take long as we located another 2-gun cowboy moldset - this one still retaining its ORIGINAL engravings.  On top it reads "FUN - TIER - TOWN", and on the bottom "SAN FRANCISCO"!

It then didn't take long to locate this original postcard from FUN-TIER TOWN at PLAYLAND AT THE BEACH in San Francisco.  These postcards were filled out on the back with invites to a child's birthday.  Note the cowboy in the upper right-hand corner!  The search was over, and the history of yet another original Mold-A-Rama moldset found!





FUN-TIER town was built on an area formerly occupied by Playland's "LAFF IN THE DARK" attraction.  The back of the postcard shown above reads:  "Located on Ocean Beach at Playland, opposite the Fun House.  Fun-Tier is a fun-tastic junior western town.  Ten fun-filled rides to entertain little western gals and cowboys.  The "Birthday Parlor" at Fun-Tier Town accommodates up to 50 children without fuss or muss and Mother can give a complete Birthday Party with entertainment included."

I'm told that this cowboy's name was: SHERIFF C.U.Soon!

FUNTIER TOWN, and indeed all of Playland At The Beach in San Francisco, was bought by a condominium developer and closed for good after Memorial Day 1972.

After it was closed many of the items from FUN-TIER TOWN and Playland were auctioned.  The cowboy from FUN-TIER TOWN was saved, and is now located at the Cliff House in San Francisco (albeit for some reason sans six-shooters.)

Can there be any doubt that Whitneys Playland at the Beach FUN-TIER TOWN mold was modeled after this fellow!

Today . . ..

Unfortunately we didn't locate the originally engraved moldset until, well, yesterday - well after I'd already run this week's figures, and it hasn't yet been shipped to me.  So Club members' figures, though made with an original moldset from FUN-TIER TOWN, are engraved with the Pony Ride at "GRIFFITH PARK".

The Cowboy moldset was remade after the Mold-A-Rama era (post 1967), and in that unnumbered remake the cowboy is holding a money sack.  That remake was used at SARASOTA LAND, and more recently at DOLLYWOOD, both in Florida.


This week's video clip is the trailer for a full-length hour-long documentary about Playland at the Beach, available for sale at

Disclaimers:  The color and/or exact condition of the MOLD you get in the CLUB-A-RAMA may or may not be as shown.  Not for children under 3.

Please visit the facebook page called 'Moldville', and 'LIKE' it, to keep up to date:

If YOU would like to own this very moldset (and perhaps even include a fully operating MOLDVILLE machine to go with it) so you can reissue your own souvenirs from 50 years ago, please email TODAY - before someone else beats you to it!


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