MOLDVILLE.com

Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  04-18-2016

Club-A-Rama Week 27:


 

T

his machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.

 

This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.

 

The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)

 

For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!

 

Question is: What to do with this vintage, beautiful, all-original, operating machine?

 

While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers

 

Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.

 

If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.

 

The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.

 

Please, PASS THE WORD! Let me have your thoughts at MoldvilleMoldarama@gmail.com. The more interest there is, the more likely this is to happen! And soon!

 

The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figure

HOLLYWOOD BOWL

1962

Hollywood, California


MOLDVILLE is starting the second half of this one-year-only event by traveling back half a century to the HOLLYWOOD BOWL!  The HOLLYWOOD BOWL mold is an absolute beauty!  It is among the elite very first moldsets made for the Mold-A-Rama machine after the Seattle World's Fair in 1962.


ON LOCATION AT THE HOLLYWOOD BOWL c1962 

The HOLLYWOOD BOWL moldset on the machine in this vintage photo is THE VERY SAME MOLDSET from which your souvenir was just made - it is the only HOLLYWOOD BOWL moldset ever made!


MOLDVILLE 2012 


The Hollywood Bowl is the largest natural amphitheater in the US, seating 18,000.  There have been five different shells since its beginnings in 1922.  The first was a simple wooden platform with a canvas top (right).

 

1929 (left).


1960s (above).


 

1996 (left).

 

 

 

 

Today (right).


It is hard to overstate the importance of this HOLLYWOOD BOWL moldset.  THIS VERY MOLDSET (there has never been another) was on duty at the HOLLYWOOD BOWL in the Summer of 1964 when the venue's most memorable event took place.  Just four days into their first US TOUR, seeding the BRITISH INVASION and launching BEATLEMANIA, The Beatles played the Hollywood Bowl.  MOLDVILLE is proud to own, and now be the curator for, this important memorabilia from an iconic moment in American music history.  The HOLLYWOOD BOWL souvenir that Club-A-Rama members will receive this week is molded directly from the actual moldset that was vending souvenirs 48 years ago at the Hollywood Bowl as the live sound of The Beatles (and swooning women) first pierced the outdoor California air!




Bob Eubanks (the game show host) booked The Beatles for one and only one night in 1964.  They took the stage at 9:30pm and performed twelve songs.  Their producer George Martin was at the venue, working with Capitol Records to record the concert, but the quality was not suitable for release at that time.  (Probably too many swooning voices!)

A year later The Beatles would return to the Hollywood Bowl for two nights during their 1965 tour, and Capitol again recorded the performances, but the sound quality was again disappointing.


Most major recording artists of the 1960s had a live album, and there was pent-up demand for The Beatles to put out a live album based on the Hollywood Bowl concerts.  Nevertheless, time went on, The Beatles broke up in 1970, and STILL the tapes from the three Hollywood Bowl performances continued to sit untouched in a Capitol vault.

Half a decade after The Beatles broke up George Martin was again asked by Capitol Records to work on the project.  The performances all agreed were impressive (and thus the desire to make a live album based on them), but by now not only was the sound quality disappointing, but the recordings were made on three-track tapes (which no longer existed.)  So first George Martin had to find a working three-track machine with which to play back the master tapes.  Once he found one, he discovered that the machine overheated when it was running.  So he and a recording engineer came up with the solution of blowing cold air from a vacuum cleaner to keep the tape deck cool whilst the recordings were transferred to a standard 16-track tape for filtering, equalization, editing, and mixing.  The recordings of one of the two 1965 concerts at the Hollywood Bowl was found to be virtually useless.  Finally, in 1977, a full SEVEN YEARS after The Beatles broke up, the album "The Beatles at the Hollywood Bowl" was released consisting entirely of songs recorded on that one night in August 1964 and on one night in 1965.  "The Beatles at the Hollywood Bowl" would reach number two on the Billboard chart in the United States.

This week's video clip includes video from that very first performance of The Beatles at the Hollywood Bowl, in August 1964:


 




The HOLLYWOOD BOWL moldset from 1962 was made BEFORE the numbering system was established in late 1962.  It has an extremely early style mating design, and is probably twice as heavy as later moldsets.  This moldset is one-of-a-kind as it is the only one ever made.  It was painted an orangish-yellow color in the 1980s for a couple-year reinstallation at the Hollywood Bowl by the MOLD-A-MATIC company of California.  That reinstalled machine was painted a matching orangish-yellow and sported their BROWN/ORANGE plexi backglass.  At that time the Mold-A-Rama machine was located to the right of the gift shop, across from the food stand, behind a roll-up door that opened and closed every day, in a strip that divided the show area from the food & vending area.


Disclaimers:  The color and/or exact condition of the MOLD you get in the CLUB-A-RAMA may or may not be as shown.  Not for children under 3.


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If YOU would like to own this very moldset (and perhaps even include a fully operating MOLDVILLE machine to go with it) so you can reissue your own souvenirs from 50 years ago, please email MoldvilleMachine@gmail.com TODAY - before someone else beats you to it!