Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  06-14-2017

Club-A-Rama Week 23:



his machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.


This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.


The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)


For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!


Question is: What to do with this vintage, beautiful, all-original, operating machine?


While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers


Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.


If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.


The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.


Please, PASS THE WORD! Let me have your thoughts at The more interest there is, the more likely this is to happen! And soon!


The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figure


December 1963

We've got another one of my absolute favorites on the machine this week:


The name ESSO was a trademark of JERSEY STANDARD OIL, but because of the similarity to the parent company STANDARD OIL, Jersay Standard Oil was essentially restricted from using ESSO in the US.  In states where it was restricted from using the ESSO name, the ENCO or HUMBLE brands were marketed.  The name ENCO was created as an abbreviation of the phrase "ENergy COmpany."  In 1959, JERSEY STANDARD gained full control of HUMBLE OIL and marketed nationwide under the ENCO, ESSO and HUMBLE brands.

In 1960 Humble introduced the ENCO brand in Oklahoma and surrounding states.  Humble also tried marketing under ENCO in Ohio, but Standard Oil Company of Ohio (Sohio) protested that it too closely resembled ESSO.  Consequently, stations in Ohio were rebranded as Humble.  After the ENCO brand was discontinued in Ohio, it was moved to other non-ESSO states.  In 1961, humble stations in Arizona, New Mexico, Oklahoma and Texas were rebranded to ENCO, as were former Carter stations in the Midwest and the Pacific Northwest. 

By the late 1960s, HUMBLE officials realized that the time had come to develop a new brand name that could be used nationwide.  At first, consideration was given to simply rebranding all stations as ENCO, but that was shelved when it was learned that the word "ENCO" is similar in pronunciation to a Japanese term for "stalled car."

The company initially came up with the name EXON, in keeping with the four-letter format of ENCO and ESSO.  But it was noted that the governor of Nebraska was named James Exon, and that it would seem ill-advised to rename the company after a sitting governor.  In 1973 the EXXON brand formally replaced the ESSO, ENCO and HUMBLE brands in the US.

The WATCHDOG SERVICE was a home heating oil service initially provided by HUMBLE OIL & REFINING COMPANY. 

This is a HUMBLE OIL & REFINING COMPANY calendar for 1962.

The ESSO WATCHDOG was around for much of the 1960s.  (ENCO in certain regions.)  At left is a calendar from 1967.

This vintage postcard reads on the back: "Famous Esso Watchdog . . . guardian of your home heating comfort."


This week's SUPER RARE figure is a BANK - and a large one at that.  This dog can hold some serious change!

The ENCO WATCHDOG service bank was numbered immediately after Lyndon Johnson became president (his presidential bust is numbered just two before the ENCO WATCHDOG), dating it rather definitively to December 1963.

Disclaimers:  The color and/or exact condition of the MOLD you get in the CLUB-A-RAMA may or may not be as shown.  Not for children under 3.

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If YOU would like to own this very moldset (and perhaps even include a fully operating MOLDVILLE machine to go with it) so you can reissue your own souvenirs from 50 years ago, please email TODAY - before someone else beats you to it!


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