Experience the souvenir fun of the 60s & 70s again, for the first time...

(MOLDVILLE is not affiliated with Mold-A-Rama, Inc. of Chicago, IL nor with the 1960s company Mold-A-Rama, Inc. of Los Angeles,  original operator of the "Disneyland Toy Factory.")

Website last updated:  06-14-2017

Club-A-Rama Week 21:



his machine is a beauty. It has the original red/yellow deck with original Disney posed wire figures in various positions about deck, e.g., pushing the mold halves closed, riding the dispensing shovel, pointing to the finished figure, etc. The original RED Disney delivery door is beautifully intact over the delivery box.


This particular machine was built just before the '64 NY World's Fair, and was last used in 1976. When retired it was producing Pluto Disney figures, the Pluto mold being on the machine and some original old-wax Pluto figures being found strewn about inside the machine.


The MOLDVILLE Mold-A-Rama machine has many, many, many original molds with it. (Not the wax figures;  I'm talking about the aluminum mold halves themselves that push together to make the MAR figures.)


For those inquiring minds, the best information is that the Disneyland Toy Factory Mold-A-Rama machines were NOT ever at Disneyland. But they most certainly WERE at the 1964 New York World's Fair, used to mold various Disney characters, and of course the '64 NY World's Fair symbol- the UNISPHERE!


Question is: What to do with this vintage, beautiful, all-original, operating machine?


While this thought can change depending upon interest, the initial idea is to make figures for those interested, change the mold each week, and offer a 'subscription' for a years' worth of figures. That would be 52 figures, perhaps shipped monthly, including some otherwise commonly seen figures, some not-so-commonly seen figures, and most importantly some EXTREMELY RARELY SEEN figures. While the exact figures to be molded will not be disclosed ahead of time, the rarest molds to be used include molds used at:

     '62 World's Fair in SEATTLE

     '64 World's Fair in NEW YORK

     '67 EXPO in MONTREAL

     Mann's Chinese Theatre in HOLLYWOOD at movie premiers


Each week, on Moldville Mondays, I hope to post a VIDEO clip of the Moldville Mold-A-Rama making that week's featured figure. All those who are subscribed will receive that figure (and subsequent figures). To provide incentive to subscribe beforehand and not wait until a desirable ultra-rare figure is announced, each new figure will be molded only for those who are already subscribed-and only one per subscription. I hope to provide the look and feel-and excitement-of discovering a Mold-A-Rama machine and the magical figure it brings to life.


If/when I get REALLY up to speed (and gain sufficient interest), I may provide some original AUDIO tracks from the Mold-A-Rama machines circa 1960s. This audio was output from a tape player either as an 'attract' mode to randomly attract a passerby, or continuously.


The Moldville Mold-A-Rama is based in Washington, DC, in a location probably 500+ miles from the closest operating Mold-A-Rama machine.


Please, PASS THE WORD! Let me have your thoughts at The more interest there is, the more likely this is to happen! And soon!


The subscription price is looking like it will be set at a mere $5 per week (plus nominal monthly shipping.) Remember, you'll want to subscribe quickly and not miss out on any Moldville Mondays. I plan to start with a bang! If you miss any given week because you haven't yet subscribed, you will have missed your opportunity to own that week’s figure, which very well may have been one of the many extremely rare figure


EXPO '67

1967 World's Fair, Montreal, Canada

This week's reissued mold souvenir, the TOUR EIFFEL as it is engraved, most likely comes from the 1967 World's Fair, known as EXPO '67, held in Montreal, Canada.  While I do not yet have confirmation that this mold was made and used at the EXPO '67 (please email if you can confirm it for me), all empirical evidence points directly at that use.  For instance, the engraving on the mold reads "TOUR EIFFEL," which is French for "Eiffel Tower", giving the strong indication that the mold was vended in a French speaking venue (which Montreal obviously is).  Also, no operator since Mold-A-Rama has ever operated the TOUR EIFFEL moldset, dating its use to before 1970.

EXPO '67 was THE centennial celebration in Canada in 1967, but it was not originally overwhelmingly supported in Canada (it was supposed to be in Russia!)  It took the determination of Montreal's mayor Jean Drapeau to make it happen (which he did against the odds, but left Montreal with a debt of $1B, which took the next 30 years to pay off.)

Years later Montreal's Mayor Jean Drapeau disclosed that he had negotiated a secret agreement with French President Charles de Gaulle for the actual Eiffel Tower (which was erected as the entrance arch for the 1889 World's Fair in Paris, France) to be dismantled and temporarily relocated to Montreal to serve as a landmark and tourist attraction during EXPO '67.  He went on to say that the plan was vetoed by the company that operated the Eiffel Tower out of fear that the French government could refuse permission for the Eiffel Tower to be restored to its original location in Paris.

Of the 90 pavilions at EXPO '67, the most popular were the Canadian Pavilion (11 million visitors), the US pavilion (9 million visitors), and the French pavilion (8.5 million visitors).   The French pavilion (shown above) included a large exhibit devoted to the French-Canadian friendship that goes back to Canada's first European colonizers (who were French).  One third of Canada's population is made up of the decendants of the original French colonizers. 

The TOUR EIFFEL mold from Mold-A-Rama is also engraved "PARIS".  At EXPO '67, the city of Paris had its own exhibit on the ground floor of the French Pavilion.  A French documentary was made especially for EXPO '67 and was simultaneously projected on four screens such that it gave one the impression of strolling through the French capital, from the Eiffel Tower to the Trocadero, then to the Opera House and Place de la Concorde.  The Tulleries and the Champ-Elysees came into view followed by Montmarte, the Latin Quarter and Saint-Germain-des-Pres.


This week's video clip shows the French Pavilionat EXPO '67, set to the unofficial song most Canadians associate with EXPO '67.

MOLD-A-RAMA stopped numering moldsets sometime in 1967.  All known moldsets used at EXPO '67 are UNnumbered.  Though I have no confirmation (yet) that the TOUR EIFFEL was vended at EXPO '67, every indication is that it was, including the fact that the TOUR EIFFEL is UNnumered - just like those known to have been used at EXPO '67.

Disclaimers:  The color and/or exact condition of the MOLD you get in the CLUB-A-RAMA may or may not be as shown.  Not for children under 3.

Please visit the facebook page called 'Moldville', and 'LIKE' it, to keep up to date:

If YOU would like to own this very moldset (and perhaps even include a fully operating MOLDVILLE machine to go with it) so you can reissue your own souvenirs from 50 years ago, please email TODAY - before someone else beats you to it!


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